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I don't really know what film criticism is "for" - other than the obvious, if facetious, response: "good movies". Though I was thinking about it (it was troubling me actually) and fancied throwing around some ideas here in the hope of coming to terms with the question.
One thought is that criticism is supposed to function as objective, empirical analysis which hopes to distinguish the worthwhile from the rest in the name of history. Is this critic in service of what might be termed "the canon", keeping it in order like some kind of cultural clerk? I don't know if true "objectivity" is possible, let alone desirable, in a critic, though, judging by the number of people who angrily rail against reviewer "bias" on internet message boards, it may be that many see dedication to such an emotionless approach as a critic's solemn duty.
Akin to that definition, but slightly different, is the popular assumption that art criticism exists as nothing more than a form of consumer advice: a way of sorting which novels, CDs of theatre tickets are worth paying for - and which are not. Film criticism may even be thought of as an extension of advertising. A bad critic might be one who gets it "wrong" too often, advising people to see things they then consistently fail to enjoy and who dislikes all the things that prove most popular.
It doesn't suit my voice, as becomes clear when I find myself ending reviews in a way that suggests a direct dialogue with a concerned investor, writing closing statements along the lines of: "if you like [insert genre] then it's certainly worth seeing" or "it's got plenty to find fault with, but it's the best on offer at the multiplex right now". At least when I do it, these types of endings highlight a failure of the imagination, providing me with a convenient way of summarising what has gone before without too much effort or skill. However, the best of these types of critics - who can do this with charm and authority - are by far the most popular, recognisable and beloved.
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Generally (and conveniently) I prefer to see criticism as an end in itself. And, far from having a duty of care towards an imagined readership, perhaps reviewing should be about inciting a discussion amongst those who have already chosen to engage with a novel/CD/film? It could be that the best criticism is about providing a strong viewpoint which causes others to consider their own position on a given work and transform previously vague feelings into fully formed ideas.
Indeed, it might be termed an act of pomposity to aim to tell readers what to do, as if they were aimless sheep looking for a shepherd. I often feel embarrassed to hear that I've persuaded anybody to see or not see a movie. I immediately worry that I've prevented them from doing something they might otherwise have enjoyed, or that I have tricked them into sitting through something terribly dull. (Though I'm aware that this reaction is potentially quite patronising.)
One thing I am certain of is that I don't enjoy disliking anything very much. I've written lots of negative reviews over the last year and, at their worst, they are predictable demolitions of known turkeys, such as
'Sex & the City 2'. They never fill me with joy to write, especially as I consider the possible bursting impact I could have on somebody else's hard-earned happiness bubble.
I've come to admire the principle of the great
Cahiers Du Cinema editor André Bazin, who preferred his writers to review only those films they enjoyed - calling it "appreciative criticism". For one thing, I like the way this approach is tacitly an even worse rebuke for a bad movie than an explicitly bad review - suggesting that an ignored movie is beneath discussion. But mainly I like how good-natured it seems and how good it must feel, as a writer, to concentrate on the positive.
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If you are expressing your love of something, you are bulletproof. Even if everyone else thinks the film in question is naff, nobody reasonable is likely to shove a metaphorical turd through your letterbox. In contrast, when you criticise a film's score, you might get an e-mail from the crestfallen composer, and when you tear apart a small movie, you might find an angry letter from the director awaits you. Both these things have happened to me and they aren't pleasant to say the least. Not because I don't stand by what I write, or because I am allergic to criticism of my own work, but because you really don't set out to hurt a person's feelings. I assume that everyone is basically probably quite nice, so I never want to think I'm making a personal attack - though it must seem that way to someone who has poured considerable time and effort into their art. I have some sympathy with that point of view.
I'd follow Mr. Bazin's noble example and stop writing negative reviews tomorrow, only it would be much harder to fill the "pages" of this blog if I took that high road. As with any art form, the vast majority of movies are, by definition, average and many of them are very bad. To ignore these is a luxury I can ill afford.
If I have learnt anything from thinking about this as I write, it is that I want to resist the impulse to imply that I'm sorting films into two great piles marked "ones to watch" and "ones to avoid". There is undeniably a place for that critic, but it wouldn't make sense for that to me be, as I'm not a reliable populist. I didn't enjoy any of the three biggest current releases (
'Pirates 4',
'Hangover 2' or
'X-Men: First Class'), though they are doubtless to prove highly popular with audiences and I would never dream of telling you to avoid seeing them.
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I'd certainly be vain and out of touch to suggest a family of four forgo the thrills and spills of 'Pirates' and opt instead for
'The Great White Silence', just because I found it to be of greater interest. Someone who watches up to thirty films a month (usually for free) has next to no business telling anyone who sees one or two (for upwards of £7 a go) how and where to spend their money. A critic who sees thirty films a month may well develop different tastes to those with less cinema literacy and may lose sight of the fact that most people see film less as art and more as something to pass the time. My say on what you go to see is of no discernible value. It is only hopefully of some interest.
I haven't even mentioned people like Charles Gant or Nikki Finke, who talk about movies as part of an industry, let alone journalists who come to cinema from the perspective of satisfying the public hunger for celebrity gossip or fashion advice. There is also the film historian, like David Thompson or Ian Christie, to consider - but this'll have to do for now.
What are critics for? Damned if I know. But I'm certain there is a place for all the types I've described above and I know that, for whatever reason, I like to read what the best of them has to say.