Wednesday, 27 January 2010
It's official: 'Avatar' IS the king of the world
How about that then? 'Avatar' has overtaken 'Titanic' to become the highest grossing movie of all time. Of course, the ticket prices have gone up since 1997 (and 3D ticket prices cost even more) so this doesn't necessarily mean more people have seen 'Avatar' (yet), though I'm sure it's still got time. After all, it has only been out for six weeks and it will get a boost after it wins all the Oscars in March. It may even benefit from increased replay value due to the fact that we are yet to have true 3D in our homes, with some seeing this as the last chance to experience the film in this way.
I didn't think 'Avatar' would be as popular as 'Titanic'. Sure it has had a lot of publicity and then there is the 3D which will have peaked a lot of people's curiosity, but 'Titanic' arguably had an equal balance between romance, action and historical interest, whereas 'Avatar' is more skewed towards the action. Well, I was very wrong indeed, and not for the last time, I'm sure. Whatever you think of the film it has surely been good for the industry and should be praised for getting people into cinemas at least.
Apparently it is the first part of a planned trilogy. Will it go the way of the 'Star Wars' prequels where the first film grossed the highest and people didn't come back for more? Or will it do what Pirates of the Caribbean and Lord of the Rings have done and gross more and more with each release? In other words, will James Cameron have the top four highest grossing movies of all time on his hands in the next decade? We will have to wait and see. We shall also have to wait and see how 'Avatar' affects the world of film production in general. Will Hollywood studios greenlight a whole raft of 3D, live-action movies in the next few years? Is 3D here to stay? I'm sure the debate about the future of 3D movies has really only just begun.
My short review of 'Avatar' was published on the Splendor Cinema blog and can be read here.